Our Origin Story

Branch & Associates, LLC is a Behavioral Consulting Firm -  a partnership and passion shared by two people who happen to be mother and daughter. Perhaps it is chance or destiny but we share a passion for bringing out the best in others through the use of behavioral science.

One mission

Understand, predict, and influence behaviors 

Two divisions

Applied Behavior Analysis  (ABA)   

Leadership Development

Our ABA Division, spearheaded by Yasmin Wali M.Ed., BCBA, is dedicated to delivering personalized services to neurodivergent adolescents. She is also a resource to parents, caregivers, and educators of children with Autism and related difficulties. We offer play-based, empirically validated, behavior-analytic treatments tailored to each client's needs.

The Leadership Division was founded with the mission to design tailored leadership development programs, executive coaching sessions, and advisory services for both leaders and organizations. Our approach, rooted in action-science methodology, ensures unparalleled leadership experiences, drawing from extensive business expertise and validated strategies. At the helm is Joy Branch, M.Ed., a Certified Leadership Coach, guiding our efforts toward transformative leadership excellence.

Branch & Associates is a convergence of our two paths. It’s our passion and purpose. We partner with behavior experts to deliver services that make a difference in the lives of our clients.